For those times when you can't help but drive across Arizona! (I was amazed when I posted a comment at the Palm Beach Post, only to discover a mountain of racist comments had preceded my own comment. Just another demonstration of the necessity of a mask!):
"When we first heard of the law in Arizona and the effects it could have in terms of racial profiling, we discussed at the agency what we could do about it, since we have access to media," says Michelle Zubizarreta, the agency's chief administrative officer and co-owner along with her brother Joe. "How can we address the issue, but do so in a creative way while at the same time delivering a message?"
Ergo, the mask.
"What caught our attention was the absurdity of this law, and the notion that we all must look a certain way," continues the Cuban-American executive. "Once we talked about it, my creative team came back with the idea of the mask and the website [which went live on April 30. Twitter, Facebook and YouTube are also being used to spread the word]. Basically, this is all a satire of what is happening in Arizona."
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