It's so seductive and tempting! :
Ellingham now says travelling is so environmentally destructive that there is no such thing as a genuinely ethical holiday. He wants the industry to educate travellers about the damage their holidays do to the environment. The development he regrets most is the public's appetite for what he calls 'binge-flying'.
'The tobacco industry fouled up the world while denying [it] as much as possible for as long as they could,' said Ellingham. 'If the travel industry rosily goes ahead as it is doing, ignoring the effect that carbon emissions from flying are having on climate change, we are putting ourselves in a very similar position to the tobacco industry.'
...In the past 25 years, he said, there has been 'a huge growth in expectation of what people think they can do on holiday. People have more money. Flights cost a fraction of what they did then.'
...While determined to encourage people to reduce the number of flights they take, Ellingham admits he has no intention of stopping himself, and he does not expect others to do so either. 'As a "recovering travel writer", I fly less than I would like to, but more than I know that ethically I should. The deal I have made with myself is to limit the number of flights I take to one long-haul and two or three shorter flights each year,' he said. 'I very much respect the purist attitudes of those who say they will never fly again, but it's totally unrealistic to expect the majority to do the same.'
...Encouraging people to reduce the number of flights they take, however, is no easy task. Ellingham said he has been horrified by a new travelling trend. 'If there was just one thing I could change, it would be this new British obsession for binge flying,' he said. 'We now live in a society where, if people have nothing to do on a Saturday night, they go to Budapest for 48 hours. We fly anywhere at the slightest opportunity, 10 times and upwards a year. This needs to be addressed with the greatest urgency.'
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