“As a service” models become more and more feasible when the number of sensors that surround us increases. This development is often called the “Internet of Things.” But when we consider the Internet of Things from the perspective of disappearing products and the increase in new service models, we can effectively conclude that it is, in fact, the “Internet of No Things.”
What is so revolutionary about the “as a service” model then? Why is it good not to own things? There are two main reasons and these are related: First, ownership makes us lazy. Second, the planet cannot survive with us consuming so much stuff.
When we buy things we easily get bored with them and forget they exist, or, alternatively, use them only because we own them. On-demand is about using things when we actually need them. It leads to the more effective use of resources. AirBnb gets more people to use the same apartment and Uber gets more people to use the same car.
Wednesday, March 29, 2017
End of Consumer Economy in Sight
But what replaces it?: