Monday, February 13, 2012

Sustainable Agriculture - "Back To The Start"



Lucas was particularly-moved by this ad:
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

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