Never On Sunday

This is baffling - Utah is high, but Idaho, a very similar neighboring state, is low:

A study by a Harvard Business School professor shows that Utah outpaces the more conservative states -- which all tend to purchase more Internet porn than other states.

Online porn subscription rates are higher in states that enacted conservative legislation banning same-sex marriage or civil unions and where surveys show support for conservative positions on religion, gender roles and sexuality, according to an analysis published in the Journal of Economic Perspectives.

The Beehive State briefly experimented with a state-funded porn czar until 2003. The study examining online porn usage from 2006 to 2008 shows those efforts apparently failed.

Utah has the nation's highest online porn subscription rate per thousand home broadband users, at 5.47, while the nearby states of Idaho and Montana showed the lowest rates of 1.98 and 1.92, respectively, according to the study.

Utah's No. 1 score may have to do with its demographics, said the author of the study, Benjamin Edelman.

For instance, Internet porn subscriptions are particularly widespread in states with young populations, in the 15 to 24 age group, while people over 65 are less likely to subscribe. Income can be a another factor, with each $1,000 increase in average household income pushing up the number of subscribers. Rates also go up with a college education and among people who are divorced, although marriage and graduate degrees have the opposite effect.

"Even when I control for income, age, education, and marital status, Utah residents still consume disproportionately more than people from other states," said Edelman.

...Although Utah is headquarters for The Church of Jesus Christ of Latter-day Saints, Edelman found that regions where people regularly attend religious services are not statistically different from their counterparts in more secular regions. But users who do attend religious services tend to shift their adult entertainment sessions to other days of the week than the day of services.