Thursday, February 19, 2009

Blame The Bikini

Tool use? When I think tool use, I think of 'Thus Sprach Zarathustra' from "2001: A Space Odyssey". Yes, maybe it's time for a tool-use field study at "Centerfolds":
Sexy women in bikinis really do inspire some men to see them as objects, according to a new study of male behavior.

Brain scans revealed that when men are shown pictures of scantily clad women, the region of the brain associated with tool use lights up.

Men were also more likely to associate images of sexualized women with first-person action verbs such as "I push, I grasp, I handle," said lead researcher Susan Fiske, a psychologist at Princeton University.

And in a "shocking" finding, Fiske noted, some of the men studied showed no activity in the part of the brain that usually responds when a person ponders another's intentions.

This means that these men see women "as sexually inviting, but they are not thinking about their minds," Fiske said. "The lack of activation in this social cognition area is really odd, because it hardly ever happens."

...Scientists have seen this absence of activation only once before, in a study where people were shown off-putting photographs of homeless people and drug addicts.

If a similar study were done with women, Fiske told National Geographic News, it would be hard to predict whether a woman shown a scantily clad male body would dehumanize him in the same way ... because women usually react to men they desire by "interpreting their minds, thinking about what they're interested in, and then trying to please them," she said.

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