Thursday, May 22, 2008

"Rent" - At A Theater Near You

There may well be a niche market here:
The Broadway production of “Rent” is headed to movie theaters. The final performance of the rock musical, which exits Broadway on Sept. 7 after 12 years, will be exhibited nationwide as part of a new business from Sony Pictures. The movie studio said on Wednesday that it would bring music concerts, stage shows and sporting events to multiplexes. Another early offering will be “Delirium,” a Cirque du Soleil show touring Europe. Exact dates for the limited engagements are still undecided. Programming theaters with nonmovie content has been gaining steam as multiplex owners seek ways to attract new ticket buyers.

No comments:

Post a Comment