What Happens in Nebraska Stays in Nebraska

A new ad campaign:

"We're just simply not on people's shopping list for a vacation," said John Ricks, executive director of the Nebraska Tourism Commission, on ABC News' "Start Here" podcast.

New Nebraska Tourism advertisements boast of the state's "flat, boring landscape" and "dusty" Great Plains as part of a self-deprecating marketing campaign to tackle its "brand apathy" problem.

"You can't change perceptions just by providing information, so we had to be disruptive in some way," Ricks said of the sarcastic ads.

One print ad points out "there's nothing to do here" as a group floats down a river in a livestock tank, or what Nebraskans refer to as "tanking."