"Arthur" Facing Competition With The Young Demographic

If "Arthur" is going to do well at the Box Office it has to succeed with younger audiences (Dudley Moore poisoned the older demo). But there is competition there:

And while Universal's "Hop" won the weekend handily, grossing $21.3 million in its second weekend, it was off from U's estimate of $21.7 million.

Warner Bros.' "Arthur" came in third, with $12.2 million, according to Warners' weekend actuals, down considerably from the studio's estimated $12.6 million.

"Hanna" outgrossed "Arthur" on Sunday, with the former dropping just 37% from Saturday -- the market's best Saturday-Sunday drop. "Hanna's" improved weekend gross marks an even better start for the film, as it looks to broaden its demo base over the coming weeks.

"We were all intersecting for the most part the same demo," said Focus distrib topper Jack Foley.