Tuesday, November 16, 2010

A Trend Starts Here?

In 2004, when I 'cut the cord', I had no sense of being at the start of a trend.

But it looks like I was just premature:
Cable networks lost 130,000 subscribers in the third quarter, the industry’s second straight quarter of sequential declines, estimates Credit Suisse. The pay TV industry, which up until the until the second quarter of this year had never in history posted a decline in customers from one period to the next, could end up losing 1.5 percent subscribers annually if the shift to Internet providers continues, the research firm said.

...Where did cable companies go wrong? Credit Suisse’s analysis suggests your parents’ complaints may have been right all along: there are just too many channels. Instead of focusing on tiered offerings for customers with different viewing habits, they just kept on loading on content.

No comments:

Post a Comment