Is it any wonder so few saw this 2000 animation?:
The premise is incredibly simple: An animator continually fails to create consumer-friendly TV commercials as he quickly loses his mind. But there's brilliance coursing through this fundamental strangeness. Hertzfeldt crams riotous absurdity and profound epistemological inquiry into a trippy shot of comedic inspiration. In less than 10 minutes, he hurls through a series of endlessly quotable non sequitur vignettes ("Mah spoon is too big!") as his rudimentary characters grapple with their absurdly untenable existence. It's sheer madness in bite-size chunks of hilarity (with a keen anti-consumerist message to boot), delivered entirely by way of stick figures less complicated than the earliest cave paintings.
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