Why Not Vegas In Blue Jeans?

Color coordination?:

Today that press release came from the room-tax-supported Las Vegas Convention and Visitors Authority. This is the organization that is responsible for promoting tourism here. Their most famous success, as LVCVA would be the first to point out, came from providing the money behind the "What happens here..." advertising campaign. And there is no denying that tourists were packing the Strip thanks to that message back in 2006 or so. But to quote the New York philosopher Lou Reed: those were different times.

So what do these great thinkers responsible for getting tourists to come to Las Vegas have to say to us in the midst of the worst economic times in the Strip's history?

"The Las Vegas Convention and Visitors Authority (LVCVA) is urging all Las Vegans to show their support for the No. 1 industry to our economy by wearing blue on Tuesday, May 12."

Richard Abowitz feels the blue campaign is stunningly stupid. But, hey, gotta start somewhere!

There's even a theme song that might work: Neil Diamond's "Forever In Blue Jeans" :

Money talks
But it don't sing and dance
And it don't walk
Long as I can have you here with me
I'd much rather be
Forever in blue jeans
And if you pardon me
I'd like to say
We do okay
forever in blue jeans, babe

I know, I know, it's so un-Vegas as to make your eyes roll. But when you are looking for new ideas, it's best to start small and humble....