Thursday, January 22, 2009

Historical Nihilism

I disagree with Richard Abowitz's opinion here. Even the annihilation of history has a history. I remember my first visit to Vegas. Riding down the Strip in an open convertible on a sunny day and gazing in wonder at the many large casinos I thought "How did this place come to be?" A "Mob Museum" for Las Vegas is a splendid idea!:
I will go on the record that I think the mob museum is a horrible idea. In 2009, Vegas has reinvented itself in so many ways and so many times that a mob museum already sounds quaint and dated. Maybe the last time this may have been a good idea was back when "The Sopranos" was a hit television show. Otherwise, if you care about the mob in Vegas, rent the movie "Casino."

The bigger issue is that no matter who is paying, museums are not the sort of new attractions Vegas needs right now to recover. This idea totally misses the mark of why people come to Vegas, and what makes Vegas so special. It is not our history but our lack of history that draws people. It is not the education you can gain about the history of the town when you visit Vegas, but what you can do in Vegas while visiting that brings the tourists.

As I have noted before, Vegas sells experience: entertainments that can't be pirated, downloaded or bought online. Therefore concerts, production shows, dining, gambling, nightclubs and attractions with interactions are going to continue to bring people here. To assist that process, Vegas has to return not to the days of the mob or invoking those memories, but to actually delivering the unbelievable bargains of 30 years ago. We need to allow regular, hardworking people to afford to come to Vegas and leave with memories that are worth their money.

In this way, Vegas is closer to a movie or compact disc than it is to most other tourists destinations. In many ways, one goes to Paris or New York to be steeped in their culture, visit museums and see landmarks. You experience those places hoping to gain something of the legendary location's special traditions and history.

That is not Las Vegas. Las Vegas is a gaudy blank slate of unlimited potential in which you create your own custom experiences during a visit. One does not come to Vegas for the history of Vegas -- mob or otherwise -- but for the ever-changing now of Las Vegas, with its malleable ways to take a walk on the wild side. What makes people come to Vegas is not what they can see here, but what they can do here. And, in that sense, money aside, the mob museum sort of misses the point: Vegas tourists want the now of this place, the torrent of possibilities of today's Vegas, not the then of this town's history. A Vegas trying to sell its past is a Vegas without a future.

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