What's Chip Conrad Doing These Days?

I used to see him at the now-vanished Midtown Athletic Club, and sometimes I bump into him at Subway. Apparently he now runs Bodytribe (located at 920 21st Street, near 21st and I Streets, 916-444-2384):

You call your fitness philosophy the "physical subculture." Where does that term come from and what does it mean?

The term is a variation of the original fitness movement, which was called the "physical culture" about 100 years ago or so. That was before people realized that they could sell fitness as something to make you look better. This was when people were actually doing things; they were trying to be strong. There weren’t a lot of specialized athletes. In other words, you didn’t specialize in one type of sport. You did a little bit of everything. That was the physical culture movement and it appeals to me a great deal because it makes people realize that instead of just trying to look like they’re in shape, why not just be in shape?

But eventually, commercial America realized they could sell fitness better if they followed the motto "You are ugly and we can help." That turned fitness into an aesthetic movement, and I want to take it back to actually being in shape. It’s sort of an underground movement; hence, I call it the "physical subculture."