Tuesday, September 05, 2006

"I'm Ready For My Profile, Mr. DeMille"

Research confirming what we've all suspected anyway. I get a kick over the 'seven' components too:
Celebrities have more narcissistic personality traits than the general population, and people with narcissistic tendencies seem to be attracted to the entertainment industry rather than the industry creating narcissists, according to a groundbreaking study conducted by researchers Drew Pinsky of the Keck School of Medicine of USC and S. Mark Young of the USC Marshall School of Business and the USC Annenberg School for Communication.

..."Narcissists generally crave attention, are overconfident of their abilities, lack empathy, and can evince erratic behavior," said Pinsky, who is an assistant clinical professor of Psychiatry at USC. "However, they are also well-liked, especially on first meeting, are extroverted and perform well in public."

To conduct their research Pinsky and Young employed a well-validated personality research instrument, the Narcissistic Personality Inventory (NPI), which has been used by researchers for more than two decades. The NPI test divides narcissism into seven components: superiority, exhibitionism, entitlement, vanity, authority, exploitiveness, and entitlement.

The authors found that the celebrities participating in the study had statistically significantly higher narcissism scores compared to aspiring business leaders (MBA students) and the general population. Reality TV personalities had the highest overall narcissism scores when compared with actors, musicians and comedians.

What's more, while men are more likely than women to evince narcissistic traits in the general population, the authors found that, among celebrities, females were more narcissistic than their male counterparts.

...The research data were collected anonymously and confidentially from celebrities selected at random during guest appearances on the nationally syndicated Westwood One radio show "Loveline," based at the KROQ-FM radio station in Los Angeles. The celebrities were administered the NPI test during breaks on the show, which Pinsky has hosted for the past 20 years.

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