Tuesday, June 27, 2006

Help Wanted...

Hey, I'm available anytime to appear at one of these paying gigs - after all, flights to Las Vegas on Southwest Airlines aren't that hard to come by:
In exchange for letting 'Jet' advertise her birthday party at the club in mass emails and on websites, [Kelly] Monaco and her entourage of eight were given first-class airfare from Los Angeles to Las Vegas, rooms at the Bellagio, free booze and a few thousand in chips to gamble. The deal was worth maybe $10,000.

"Everyone pays celebrities to come to their clubs," says Andrew Sasson, co-owner of Jet, as well as Light at the Bellagio. "It's all part of the marketing in this business. Anyone who tells you they don't is lying. The question is: Do you pay with cash, or provide a jet, a meal, drinks and hotel rooms?"

...To the club owners, it's cheap marketing. On any given Friday night as many as 5,000 people party at the nightclub Pure at Caesars Palace casino. Roughly half pay a $40 cover charge. At that rate the club can sometimes cover the cost of a celebrity before selling a drop of booze.

Nicky Hilton and her boyfriend, Kevin Connolly, were paid $75,000 each to host Pure's New Year's Eve party.

Fergie, a singer in the pop group The Black Eyed Peas, was paid $50,000 to have her birthday party at the club. Britney Spears' husband, Kevin Federline, got $30,000 to show up.

... George Maloof Jr. started the Hollywood trend in Vegas in 2001 with his Palms casino resort just off the Strip. Maloof courted stars like Britney Spears and Shaquille O'Neal, and his clubs Rain and Ghostbar flourished.

Victor Drai, managing partner of Tryst at Wynn Las Vegas, finds the trend ridiculous: "I don't pay celebrities anything. And if they want to drink here, they're going to pay. They're stars. They can afford it."
I wonder what Andrew Sasson would say to Mr. Drai?

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