Jennifer Makes The Paper!

Jennifer Lin, associate director of development and marketing for the Sacramento Opera, and who is Pam's Sunday ballet class:

Q: What do you think keeps some people from attending an opera?

A: It seems very foreign. We have people call in and say, "Do I have to wear a tuxedo to the event?" Or "I don't speak Italian, am I going to be able to understand the opera?" You can say, "Oh, there's supertitles in English. You can follow along with the story." "Dress is not incredibly formal. You can come in business casual." There's a lot of outreach we need to be doing for bridging the gap for people who are completely new to the art form.