Rachel Bitecofer Is Getting Tired of National Democrats Screwing Up Election Campaigns, So She's Going To Fix The Problems Herself

Thank God she's on the job!:

What Strike PAC is doing is not within those two buckets. It certainly has overlap — it's performing both persuasion and mobilization. But what it's arguing is, "Look, the GOP doesn't really run anything except a marketing/branding op and it's predominantly a branding offensive against the left." They don't spend a lot of time on their own brand, but they do spend a lot of time in their messaging on discounting, discrediting and debasing our brand. That will go from everything from economics to the "woke" war, so it's always about showing us as unattractively to voters as possible. We've never answered that.

Democrats, up until now, have been told by their consultants, "Don't worry about it," or "Don't push back on 'socialism' or 'defund the police.'" To their credit, candidates are starting to understand when somebody is lobbing missiles at you, you can't just stand there and pretend it's not hitting. They are starting to try to put forward a response. But the it's a defensive mechanism, it's not offensive. The GOP is saying, "We're going to have a debate about these topics," and when you enter into that field, you are basically on the defense the whole time because you're having a conversation that's been structured by the opposition party. 

...It's flipping that GOP tactic over to our side. It's attacking the Republicans to make a conversation about their anti-democratic power grab, that goes back from contesting the results of 2020, an armed insurrection, Trump actually trying to use the Justice Department to stage a coup, and the Republican Party's wholesale embrace of that.