Politicians Have Known For Some Time Exactly Who Votes, And Who Doesn't

They KNOW! And now, you too can learn what they already know:

MoveOn is mailing 12 million registrants in battleground states a “Voter Report Card” scoring their participation in their past five elections and comparing it to the neighborhood average, Politico’s James Hohmann reported in Morning Score. “MoveOn will then run online ads to draw attention to the project and the fact that outsiders can figure out whether you voted or not,” Hohmann write.

...The mailer’s design marks the latest twist on the political world’s adoption of what behavioral psychologists call “social pressure.” Experiments have shown that letting citizens know that their voting histories are publicly available—and that as a result they can be monitored and judged based on how often they cast a ballot—is the most potent known tool for driving people to the polls.