James' Review Of 'Color' Goes Viral

Deborah in Phoenix relates that James (also in Phoenix) wrote a review of the new App 'Color'. The review is proving very popular. Here is a summary:

It had massive media coverage and $41 million in funding. Folks said it would redefine mobile social networking. Some claimed it could usurp Facebook and Twitter to become one of the sleekest, most clever way to connect with those around you. And once it was released and the public got a look at it, like the Segway, it was laughed out of contention. Color -- the cross-platform app which allows users to share recently snapped photos with others in their vicinity -- had a solid idea behind it. Similar to Twitter, user content is automatically public and ready to share. But rather than sharing photos with those who figuratively "follow" you, they're shared with those who literally follow you. Anyone in your vicinity -- in this version, within 150 feet -- would be able to view your photos. Party photos, for example, would be instantly shared with everyone in the apartment.

Here is James' review. It is hilarious! No wonder it's going viral! Jetta frequently says to me "Don't you understand? We have to make our YouTube videos go viral!" And I reply: "There are people who say that every day. But to make something go viral, you have to uniquely fulfill a need people can't even articulate. It's impossible to engineer something like that." So congratulations are in order for James!