Wednesday, February 17, 2010

European Theaters Might Boycott 'Alice in Wonderland'

Theater owners appalled at DVD release plans:
Walt Disney Pictures' decision to accelerate the release of its upcoming 3-D film "Alice in Wonderland" on DVD has sparked a revolt among movie theater owners in Europe.

Major chains in the U.K. and the Netherlands have threatened to boycott the movie when it hits theaters March 5, a move that could cut into box-office revenue.

...Disney said it intended to release the "Alice" DVD about three months after the movie appears in theaters, compared with the typical four- to six-month window. Like other studios, Disney is experimenting with shorter windows in response to declining DVD sales. Theater owners, especially in Europe, fear that will discourage consumers from going to theaters amid a period of record revenue. Exhibitors are also upset because they have recently spent millions of dollars upgrading thousands of screens to show 3-D movies.

..."I'm getting e-mails from my colleagues all across Europe and everyone says. . . . this is one step too far," said Ad Weststrate, president of the International Union of Cinemas in Europe. "The guys are really fanatic now."

...Theater owners in Italy and other European countries are mulling similar action, said Weststrate. Some European exhibition executives complained that, unlike their counterparts in the U.S., they were not consulted by Disney executives until recently.

"It was represented like 'take it or leave,' " said one high-level European exhibition executive who spoke on condition of anonymity because of the sensitivity of discussions. "It was done brutally."

...Britain is the second-largest international market for American movies after Japan, but its potential for "Alice" is even larger, given that the movie, which cost about $150 million to produce, is based on a classic English story and features Johnny Depp and a mostly British cast that includes Helena Bonham Carter, Stephen Fry and Alan Rickman. In addition, director Tim Burton, Bonham Carter's partner, lives in England.

"Anything that would prevent maximizing 'Alice' for the U.K. would be horrible," said Joe Roth, a producer of the film. "This would be one of the biggest pictures of the year in the U.K. But I honestly think this will be worked out."

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