Falling Under The Sway

Matt Taibbi, spellbound:

All of this saccharine talk of "change" is so transparently a mechanical come-on that if it were anybody but Barack Obama uttering the word, you'd want to throw up at the very sound of it. And yet, as I watch Obama deliver the same hackneyed act I've seen hundreds of times before, I feel against my will that I am actually watching something different at work. After Kerry and Dean speeches, I often heard people say things like, "At least he's not as dumb as Bush." But after Obama speeches, I see audience members stumbling around in all directions with orgiastic smiles on their faces, as though they've been splashed with gallons of magic pixie paint. In Raleigh, North Carolina, where Obama knocked dead a massive town-hall crowd at a local fairgrounds with a speech that said almost nothing at all, I ask a woman named Melanie Threatt why she thinks her life would improve under an Obama presidency. "It just will," she says. When I press her for specifics, she says, "I just think doors are going to open." You hear stuff like this a lot on Planet Obama, and it makes you wonder just what it is you're encountering. Obama's followers implicitly believe in the things he says, and the fervor of their belief is more religious than intellectual, closer to faith than to reason. Watching him at work, you realize that Obama's remarkable success has almost nothing to do with the same-old product being marketed by the same-old political machine, and almost everything to do with the specific qualities of the individual who is selling it. The same stuff that sounded like hollow, invidious horseshit coming from Kerry and Gore sounds, as dispensed by Obama, like nothing less than a clarion call to collective action.