Las Vegas Hooters Gets The Hook

Seemed like a good idea at the time, but apparently not for the long haul:

Hooters Hotel will be rebranded into a yet-to-be named boutique hotel following a $130 million redevelopment of the property that could begin later this year, the investment group purchasing the hotel said Monday.

Leading one critic to ponder:

Today the business world learns an important lesson about the limitations of tits: They can sell cars, beer, deodorant — and even cynically overmarketed chicken wings that taste like chalkboard erasers covered in Taco Bell hot sauce — just fine, but as far as luring men-children to the numby vortex of video poker … not so much.