No, really, they aren't, (but the clunky language makes me wonder):
IT Goddess Calendar - Fundamentally the key reason for producing this calendar is to raise awareness of females in IT via capturing media attention and therefore increased stories, print and digital media reaching target audiences we have failed to reach via traditional means. We plan to do this by smashing through the geek perception by displaying a wide variety (jobs, age, nationality, roles and body shapes) of real women in IT fields, and using the style of calendar as a mechanism to instantly capture interest and attention (and sales).
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