"Stuff Happens"

Losers in war tend to blame the media, but it's not the media: it's the message:

The Pentagon will not close its Guantanamo Bay prison for terrorist suspects, despite U.N. Secretary-General Kofi Annan's call to shut it down, Defense Secretary Donald H. Rumsfeld said Friday.

"He's just flat wrong," Rumsfeld said in response to a question about the controversial prison during an appearance at the Council on Foreign Relations. "We shouldn't close Guantanamo. We have several hundred terrorists — bad people, people that if let back out on the field would try to kill Americans. That's just a fact."

...Rumsfeld also asserted that U.S. forces in Iraq are making progress on the security front, but he said there inevitably will be setbacks as the Iraqis struggle to assume control of their country.

"Our goal has to be to reduce our forces down, and to do it at a pace where we recognized that we're going to — I almost said 'make a mistake.' It will look like a mistake. It's a judgment call. We're going to have to pull out of some pieces of real estate and turn over things to Iraqis, and they're going to drop the ball. Let's face it.

...Rumsfeld also said al-Qaida and other Islamic extremist groups have poisoned the Muslim public's view of the United States through deft use of the Internet and other modern communications methods that the American government has failed to master.

"Our enemies have skillfully adapted to fighting wars in today's media age, but for the most part we — our country, our government — has not adapted," he said.

He quoted Ayman al-Zawahri, the chief lieutenant of al-Qaida leader Osama bin Laden, as saying that their terrorist network is in a media battle for the hearts and minds of Muslims. Rumsfeld agreed, saying that the battle for public opinion is at least as important as the battles on the ground in Iraq and Afghanistan.

..."We in the government have barely even begun to compete in reaching their audiences," Rumsfeld said.