"Seabiscuit" and the Shock of the New

Last week, I FINALLY saw a movie for the first time in months - "Seabiscuit", which I highly recommend. Because David McCullough narrates portions of the movie, parts have a feel of a PBS documentary, but the story is stirring, and the pictures of California are beautiful. I thought better of seeing a movie like "Tomb Raider", because I anticipated a video game/dungeons sort of feel, and I wasn't interested in that. Except that before "Seabiscuit" was shown, there were about 30 minutes of ads that had strange little 2 or 3 minute dramas, that seemed to me to be a cross of TV and video games, with their strange sensation of being able to change the outcome by changing a decision here or there. Perhaps these ads are standard now - given that I rarely go to movies these days, how would I know? - but it was the first time I had seen them, and I got a weird crawling sensation, as the hair rose on the back of my neck, that something new had entered the world, some new TV/video game hybrid unlike anything in the past. What did Alvin Toffler call it - 'the shock of the new'? Anyway, it was pleasing to enter the horse story and make that shocking new stuff go away for awhile.