The base turnout strategy worked pretty good in 2016, and would have worked even better in 2020, given the high turnout of the Republicans, except that the Democrats succeeded in turning out their base too. Turning Point apparently wants to rely on megachurches to boost their turnout. My opinion is that I basically agree with the author here - megachurches will not be enough. The megachurch turnout is pretty high already, but not that many Americans belong to megachurches. And Turning Point doesn't have enough experience doing this:
CNN reported that “Donald Trump’s campaign is taking a vastly different approach to 2024 compared with 2020, with plans for fewer staff and expenses [and instead] relying on wealthy conservative groups for data, infrastructure, and significant bank accounts.” It further noted that one of the most important of these groups is Turning Point Action, part of the Turning Point network that began with Turning Point USA.
Turning Point USA is a right-wing student group founded in 2012 by Charlie Kirk, an 18-year-old soon-to-be college dropout, and Bill Montgomery, an elderly Tea Party activist.
...In 2022, the Turning Point network entered the ground game business, mainly in Arizona, where it is headquartered. As the Arizona Republic reported, “Turning Point PAC, the political action committee started by Turning Point USA, spent $494,105 during the 2022 election cycle, including the primary elections. The bulk of that, $377,201, went towards the general election races for U.S. Senate, governor, and Secretary of State in Arizona.” Turning Point’s candidates lost all of those races.
What did Turning Point do to help on the ground? Per the Arizona Republic:Outside of money, Turning Point Action, the advocacy arm of the parent non-profit, Turning Point USA, held a string of rallies in key legislative districts. Volunteers who showed up were handed materials provided by Turning Point PAC and sent out to knock on doors and engage voters.And, though it did not advocate certain candidates, Turning Point USA, the parent non-profit, started its Turning Point Faith initiative in August 2021 that aimed at persuading Christians to become more civic-minded.At monthly events held at a Phoenix megachurch, Kirk would speak about current events and cast political involvement as a spiritual duty to protect the nation from falling under the control of Satan. Excerpts of those events played as part of a half-hour radio show that began airing on dozens of Christian radio stations.None of this had any discernible impact. In the Arizona gubernatorial race, Turning Point’s preferred candidate, Kari Lake, led the Democratic nominee, Katie Hobbs, by 2.4 percentage points in the final FiveThirtyEight poll average. Yet Hobbs won by a 0.7 percentage point margin. Underperforming the polls by 3 points indicates that Lake and her Turning Point comrades got beat on the ground.