When Life Hands You a Lemon....

May as well cash in:

New York (CNN)El Chapo-branded clothing -- complete with the convicted drug lord's name and signature -- could soon become available in the United States and Mexico.

From his cell in a Manhattan federal prison, Joaquin "El Chapo" Guzman signed a contract granting the rights to his name and signature to a limited liability company, or LLC, that will be headed up by his wife, Emma Coronel, and attorneys who worked with him behind the scenes during his recent drug conspiracy trial in Brooklyn.

Once the leader of a murderous drug cartel in Mexico, Guzman was convicted last month of running a continuing criminal enterprise and other drug-related charges.

..."I'm very excited to start this project, which was based on ideas and concepts that my husband and I had years ago," Coronel told CNN in a statement. "It is a project dedicated to our daughters."

Coronel, a former beauty queen with an interest in fashion, has twin 7-year-old daughters with Guzman. She was a regular presence at her husband's trial, and was often swarmed by media reporting on her fashion choices in court.

Guzman agreed to give the intellectual property rights of his name and signature to the LLC but will not earn any money from it for himself, said Michael Lambert, another attorney who has worked with Guzman.

"He wanted to be able to set something up -- a legitimate enterprise -- for the benefit of his wife and his two daughters," Lambert said. "He loves his wife and he loves his daughters, and he wants to prepare for the future."

Guzman, who is under court order to communicate only with attorneys and only about matters related to his case, had to receive special permission to be able to sign the civil contract that would give his intellectual property rights to the LLC, according to court filings.