It sounds like a new Temperance Movement, led by people who intend to rule - eugenicists like RFK, Jr. An echo of the Victorians:
Last month, Gallup published its annual report on U.S. drinking habits. For nearly 90 years, dating back to 1939, the firm has been taking stock of Americans and the good old American pastime.
Its findings this time were stunning. The percentage of American adults who reported drinking any alcohol at all had cratered to just 54 percent, the lowest number ever recorded in those nine decades of data gathering. That’s almost 10 points below the 80-year average of 63 percent.
The demographic leading the charge? Self-identified Republicans. Only 46 percent of Republicans reported drinking at all in the past year. That’s a decline of almost a third since 2023, when the Bud Light boycott began. More than half are off the sauce altogether.
The longer you look at it, the more absurd it seems. The Republican Party, as so many postelection postmortems have found, has gotten younger, running up the margin with young men in particular. Those guys are supposed to be beer’s lifeblood. But the opposite is happening. Half of adults age 18 to 34 do not consume alcohol, up from 41 percent in 2023. Incredibly, as America becomes abstemious, it is Republicans on the vanguard.
Surely there are nonpolitical explanations for this. Maybe it’s because of a concomitant surge in the use of cannabis or alternative nicotine products, or maybe all those young men and conservatives are shooting up Ozempic.
But the investment banks don’t think so. As Laurence Whyatt, a beverage analyst at Barclays, told the Financial Times, all of those explanations were “not particularly compelling for having such a seismic change in a short space of time.” He cited uncertain economic headwinds, also brought on by Trump’s tariffs and other policies, as a primary reason for the decline.
Whatever the Bud Light fiasco was, it was just the beginning. On multiple fronts, the Republican Party has inaugurated an epidemic of teetotaling. Maybe it’s not exactly surprising. Trump abstains from alcohol, though he also abstained from alcohol during his first term, during which time Republicans were tipping them back.





