Hilarious Article About Elon Musk and X

Elon Musk, destroyer:

To make the point as succinctly as I can make it, then, what I find fascinating about ex-Twitter's engagement collapse is that it shouldn't even be possible to engineer one so dramatic. That's what's so mystifying: No matter how much Elon Musk sucks at business, from a strictly technical sense he would have had to all but set fire to the company's server banks to shed active users at the rate he's shedding them. This isn't about "oh, the company's so much more tolerant of white supremacists now." Take a good look at America: Do you really think Americans shy away from involving themselves with white supremacists? Do we imagine ex-Twitter's userbase is shunning the platform because Musk owns it, or because he's unbanned some previously banned people? You and I wish. 

No, what's happening here isn't a boycott or even general user ennui. Something broke, inside ex-Twitter, and it broke hard enough to force Twitter's own customer base off the platform in the rough span of a single year. If you're an author dependent on "X" to reach your fans, that's been catastrophic. If you're Elon Musk, it's almost comically humiliating—or would be, if he was paying attention. But from a strictly tech-and-tech-management perspective it's a fascinating development. It's like watching the peak-obliterating explosion of a long-dormant volcano. Scientists will want to put an array of instruments all around this thing, measuring every last twitch and tremor, to see just how the company's managers managed to achieve a scale of damage that's usually thought to be near-impossible.