The Gun Industry Wants To Create Child Soldiers in the U.S.

There has been a radical change over the last decade regarding how guns are marketed in the U.S. No more odes to hunters. Instead, the big growth market is children. The inescapable conclusion of their marketing:

Americans are rightly anguished by gun violence and the question of what’s motivating the young men who have committed a succession of horrific mass murders. We seem to be fumbling around for answers: Is it racism and radicalization, or untreated mental illness, or toxic video games, or too-easy access to guns? All of these may be parts of the problem, but equally none of them makes complete sense outside of the larger context: The gun industry’s modern marketing effort did not just arm these shooters; in a very real sense, it created them. 

This is something I know a bit about, as someone who spent a quarter century in the business. Over my years as a rising executive with a successful gun manufacturer, I became more and more disturbed by the sort of firearms the industry was selling, how it was selling them, and to whom. Next week, I am testifying before the House Committee on Oversight and Reform at a hearing that, in the words of its chair, Representative Carolyn B. Maloney, “will examine the role of gun manufacturers in flooding our communities with weapons of war and fueling America’s gun violence crisis.”