Interesting Article on Narco-Style

The bane of Sinaloa:

“Buchona” is a slang term first popularized in the Mexican state of Sinaloa as a way of describing the flamboyant girlfriends of a generation of 21st century narcos who are referred to in the masculine as “buchón” or “buchones.”

Sinaloa, of course, is the coastal Pacific region that is home to the Sinaloa cartel, once led by the infamous Joaquin “El Chapo” Guzman (now serving a life sentence in the U.S.). Guzman’s wife, former beauty queen Emma Coronel Aispuro, is the buchona whose name comes most easily to everyone’s lips — the buchona máxima, if you will. She recently pleaded guilty to federal conspiracy charges in U.S. federal court and is awaiting sentencing, but her looks and her lifestyle are still a subject of passionate discourse on the internet. 

If in its early days “buchona” referred to a narco’s girlfriend, over the years, the term has taken on added meanings, expanding to include women who are linked to or have active roles in the cartels. It can also include women who simply adopt the buchona style — women with a taste for flashy clothes who don’t hide their love of partying, money or men.