I was optimistic that Target CEO Cornell's recent approach to Rev. Al Sharpton might yield fruit; perhaps a surrender, a recommitment to DEI goals, and a rebuke to Donald Trump. I sure would like to shop at Target again.
That doesn't seem to be what's going on, though. Instead, it looks more like Cornell is trying to use half measures to split the Black leadership on the boycott. After all, Rev. Sharpton is not the leader of the boycott - Rev. Jamal Bryant in Georgia is. Maybe someone from Target should talk to Bryant. They could ask Sharpton for Bryant's phone number.
So, the Target boycott will continue, perhaps indefinitely. The Tesla-ization of Target continues. Costco booms and Target sinks.
We will shop where we are welcome.
Rev. Al Sharpton held a meeting with Target CEO Brian Cornell on Thursday, April 17, 2025, in New York, NY, concerning the retailer’s decision on removing DEI. Sharpton says the meeting was “very constructive and candid” and intended on meeting with Rev. Bryant on where they “will go from there,” notes The Guardian.
Bryant appears to be underwhelmed by the outcome of the meeting, according to The Christian Post. He stated that Target only fulfilled one of the four demands the Target Fast campaign had set out, which was to complete its $2 billion commitment to Black businesses “through products, services, and black media buys.” The other requests were for the retailer to commit “250 million amongst any of our 23 Black banks”; restore “the franchise commitment to DEI”; and “pipeline community centers at 10 HBCU to teach retail business at every level.”
“If in all of these years we have been loyal customers and clients and then in the moment of ‘dis-ease’ you turn your back. And so, I had to share with Target that we gave you 40 days to answer four, not one. And they only came back with one. So I told them what I’m getting ready to tell you. We ain’t going back in there. And so, the fast shifts to a full out boycott,” he asserted.
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