New Zealand Earthquakes Promote Inefficient Use Of Ice?

Or is it an advertising ploy? You decide!:

Queenstown is set to get even chillier next month with the opening of a new ice bar, believed to be the biggest in the southern hemisphere.

Under construction in a large ground-floor lot in Searle Lane, the new bar - to be created using 33 tonnes of ice imported from Las Vegas - is to open early to mid-July.

Blair Pattinson, general manager of the Below Zero brand establishment, on Friday told the Queenstown Times it would be, at the very least, the biggest ice bar in New Zealand and Australia.

...Freighting the ice alone is costing more than $100,000.

Although they would have preferred to construct the bar from homegrown ice, Mr Pattinson said every time their Christchurch supplier's tried to make it "there's an aftershock and it disrupts it".

Once the ice arrives, two ice carvers "respected as some of the best ice carvers in the world", and also behind Las Vegas' two ice bars and Christchurch's Below Zero bar, will come from Philadelphia in the United States, to build the bar.