Cross-Marketing

Patient: Doctor, it hurts when I do this.

Doctor: Well, stop doing that:

Democrats heard something familiar today in that new theme emerging from House Republicans: “The Change You Deserve.”

Turns out that slogan is also used to market an antidepressant, which Democrats quickly lampooned as reflecting the Republican mood at the moment.

“We were alarmed by the slogan for the minority caucus’s re-branding campaign, for it directly _ though probably inadvertently _ addresses the depressed opportunities House Republicans might be feeling of late,” said a post at Bluestemprairie.com.

Republicans said they had no hesitation about sticking with the slogan as they prepared to roll out their new policy agenda. And The “Change You Deserve” is just one variation on the theme.