Chumptastic!

It's a formula. You should know that by now:

Things went very differently. The press conference proved instead to be Trump’s troll of the media, a rick-roll—as everyone called it later—on the grand scale. It was effortlessly brought off and all it required was a manipulation of media incentives and cable news control-room politics, plus a carefully arranged use of space and taxpayer-funded security detail. You can have all your earnest thinkpieces about false balance and the like; Trump’s event on Friday was enacted media criticism.