The Game Is All About Sowing Confusion

The Bush Administration watched this pioneering effort in modern news manipulation very closely, and copied it for themselves. By taking full advantage of news media 'neutrality' norms, and sowing confusion, there is lots and lots of money. And the effort is going strong today too:

For more than a decade the Global Climate Coalition, a group representing industries with profits tied to fossil fuels, led an aggressive lobbying and public relations campaign against the idea that emissions of heat-trapping gases could lead to global warming.

“The role of greenhouse gases in climate change is not well understood,” the coalition said in a scientific “backgrounder” provided to lawmakers and journalists through the early 1990s, adding that “scientists differ” on the issue.

But a document filed in a federal lawsuit demonstrates that even as the coalition worked to sway opinion, its own scientific and technical experts were advising that the science backing the role of greenhouse gases in global warming could not be refuted.

“The scientific basis for the Greenhouse Effect and the potential impact of human emissions of greenhouse gases such as CO2 on climate is well established and cannot be denied,” the experts wrote in an internal report compiled for the coalition in 1995.

...Environmentalists have long maintained that industry knew early on that the scientific evidence supported a human influence on rising temperatures, but that the evidence was ignored for the sake of companies’ fight against curbs on greenhouse gas emissions. Some environmentalists have compared the tactic to that once used by tobacco companies, which for decades insisted that the science linking cigarette smoking to lung cancer was uncertain. By questioning the science on global warming, these environmentalists say, groups like the Global Climate Coalition were able to sow enough doubt to blunt public concern about a consequential issue and delay government action.

George Monbiot, a British environmental activist and writer, said that by promoting doubt, industry had taken advantage of news media norms requiring neutral coverage of issues, just as the tobacco industry once had.

“They didn’t have to win the argument to succeed,” Mr. Monbiot said, “only to cause as much confusion as possible.”

...The primer itself was never publicly distributed.

...“I have no idea why the section on the contrarians would have been deleted,” said Mr. O’Keefe, now chief executive of the Marshall Institute, a nonprofit research group that opposes a mandatory cap on greenhouse gas emissions.

...Benjamin D. Santer, a climate scientist at Lawrence Livermore National Laboratory whose work for the Intergovernmental Panel on Climate Change was challenged by the Global Climate Coalition and allied groups, said the coalition was “engaging in a full-court press at the time, trying to cast doubt on the bottom-line conclusion of the I.P.C.C.” That panel concluded in 1995 that “the balance of evidence suggests a discernible human influence on global climate.”

“I’m amazed and astonished,” Dr. Santer said, “that the Global Climate Coalition had in their possession scientific information that substantiated our cautious findings and then chose to suppress that information.”