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Wednesday, October 01, 2008

The Wilhelm Scream



And it's relation to politics, and the upcoming Palin/Biden debate:
That is, that when stuck, they'll often: 1) repeat back some of the words in the question to establish that they're "answering" it; 2) parry by steering the frame of their answers toward a talking point that bears some relation to the subect of the question; 3) spray some transitional buzzwords that help them segue from what they were asked to what they have prepared to say, and; 4) deliver the focus group-tested answer they originally planned, even if it's kind of a non-sequitur.

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